It all started in the Swedish village of Gånghester, where our global headquarters are still located in the old Eton building. But the Eton brand has grown, and is spreading across the world.

Eton once set out to perfect the sharp dress shirt. In the process we pioneered the wrinkle-free cotton shirt and revolutionized the industry. Today, we continue to build on our legacy and commitment to menswear, championing craftsmanship and style for all of life’s occasions. Our design philosophy revolves around expressing individuality and inspiring confidence through taste. We are firm believers in the principle that while fashion is fleeting, style is enduring.

Eton creates Swedish design with an Italian twist: combining our Nordic approach to style and craftsmanship, optimized through technology, with a Milanese sense of flair to create men’s luxury shirts, accessories, and lifestyle garments. Our collections range from sharp dress shirts for formal occasions to casual shirts, t-shirts and overshirts in luxuriously refined materials. All accompanied by men’s accessories, made in collaboration with the finest craftsmen in Europe.

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